Way Down yonder in New Orleans...

"Can you see anything" came the question. "Yes" comes the reply, "Wonderful things" And Howard Carter has just found the tomb of King Tutankhamen!

Henry Berlinger accomplishes the first helicopter flight; Benito Mussolini becomes the Prime Minister of Italy; and a guy named Hitler becomes the leader of the "National Socialist German Workers Party."

The year is 1922 and Judy Garland is born... and so is a new fangled engineering project on the campus of Loyola University in New Orleans… under the freshly issued call letters of WWL!

While big, moving pictures like "Pay Day," "The Paleface," and "Robin Hood" are playing in the theaters, the 10-watt signal of an upright piano innocuously drifts across the Loyola campus.

March 31st, 1922... a community icon is born.

From Humble beginnings...

Born at 833.3 on the AM dial, but growing up at our current 870 kilocycles, WWL 870am was granted the ability to broadcast as a 50,000 watt, Class "A" "Regional" radio station… one of only 26 in the world, and we served as part of our nation's first means of immediate mass communications!

In 1929, as the stock market begins to tumble, the Catholic priests of Loyola realized that their little science project could make money for the university...and commercial radio in New Orleans became a reality.

Who'da Thunk it...

From the Great Depression to World War 2, to that first touchdown return by the New Orleans Saints John Gilliam against the Rams in 1967... through horrific storms like Hurricanes Betsy, Camile & the storm that changed all of our lives, Katrina, New Orleans... and the Gulf South depend on the 50,000-watt blow-torch that is WWL 870... Even the federal government has depended on the power of WWL 870am as President Kennedy used our massive signal to broadcast a reassuring voice to the Cuban people during the Cuban Missile Crisis.

WWL 870am... since 1922.

The glue that binds our community...

Through good times & tragic events...